Selling a house, whether privately or through a realtor, is always very competitive. Every realtor and Facebook page has images, so how do you make your listing stand out? With video!
Think about it, for the past 3 years you’ve been hearing that “video is king” when it comes to digital content. So why have you not made the move yet? Your competition is doing it!
What else does video show that pictures just can’t accomplish? Relativity! With our full walk-through videos, your audience is able to tell where each room is in relationship to the other rooms in the house. This pretty much gives the viewer a detailed layout of the home which could also mean less in-person showings on your part, leaving you with more time to do more important things. What’s even better is that for the most part the videos are about 2-3 minutes long, depending on the square footage of the property and specific details that are highlighted. This means your customer doesn’t have to spend 10 minutes watching a lengthy video, instead they are virtually guided in an informational but swift manner.
Once we arrive on site, again depending on property size, it usually takes 45 minutes to an hour to complete the video. Our walk-through videos have a typical turnaround time of about a week. So ask yourself, would you rather invest spending an hour with us so you can share that same video with 20 clients, or would you spend an hour 20 times with each individual client for the showings? Time is money and if you’re spending 20 hours just hanging around the same empty house, that’s 20 hours that you’re not using to scout other locations (or soaking up the sun).
Let us help you do some simple math… take our quoted price (usually $220) and divide it by the amount of clients you show each house to (let’s say an average of 20). So 220 ÷ 20 = 11…. would you work for $11/hr ? That’s almost minimum wage!
Sure, you can post your phone pictures on your Facebook page or realtor website of the house you’re selling, but so is everyone else. Question is, how do you make your listing stand out? By taking it to the next level, literally.
Let’s be honest here, if you’re not utilizing aerial photography and videos for your listing, you’re behind the competition. Drones are the new ‘it’ and they can do wonders for your listing. Utilizing aerial photography for real estate property can have a few advantages over just ground-level pictures.
First of all, show how big that property really is! This is amazing if the property has beautiful landscaping or sits on acres of land. Second, show off that amazing roof, there is no other way to for the buyer to really see the condition of the roof other than being up there themselves. Drones solve this problem. Third but not least, show off that size. When a buyer is standing in front of the house, they just see a flat wall that features windows and doors. Aerial images show how much space the house truly takes up. Ranch houses cover area while multi-level houses show mass.
Our next post will go into more details on how to combine aerial, exterior images with internal walk-through pictures and videos. Contact us for a free quote. We cover the northern Illinois and southern Wisconsin area including but not limited to: Rockford, Freeport, Belvidere, Byron, Beloit, Janesville, Madison, Milwaukee, Elgin and Chicago.
The weather could not have been better for the 2019 Tough Mudder Chicago obstacle course race in Rockford, IL.
KB Digital was there as thousands of people took part in the annual race. (See our pictures from 2017) Lots of muddy faces walked and ran the course through 20+ obstacles to make it to the finish line and receive that orange headband that says I DID IT. Some obstacles were quit a tough and some of course were fun. The electric strings were quite silly to watch, pun intended. However, our favorite is always Everest, that big rounded wall that you have to run up to the top.
We did not make it to too many obstacles as, well, it was quite a journey and we were not going to drag our cameras around for miles. We did enjoy the dance party though, and some of the dancers seem like they forgot that they came for an obstacle course and not the beats. For next year, we do wish more signs are posted around the airport to better direct traffic. Check out or photos page for the full photo gallery of the event.
It’s official – for the second year in a row, KB Digital will be the official photo and video service for the Fall For Rockford festival in downtown Rockford.
Over 5,500 people attended the inaugural music festival in the forest city and this year that number is expected to be surpassed by quit a bit. Last year’s event was a huge success especially being something new to the area since the On The Waterfront festival discontinued back in 2019. The event is hosted by the River District Association of Rockford, which helps promote businesses and lifestyle within the downtown district.
KB Digital was there last year for the first ever Fall For Rockford to capture all the fun moments. Our end product was over 50 high-quality pictures and a couple different videos, including a 30-second teaser and a 2-minute showcase of the event. We are honored to be hired by the RDA again for the second year in a row to cover this fun fall festival and we’ll push ourselves to deliver an even better product this year. This year we plan to incorporate something new and different into our footage, which we believe will add just enough flare to the content.
We would like to thank the RDA and last year’s artists Adam Doleac , Julia Cole and Jay Allen for working with us and the amazing shout outs to Rockford, Illinois. For pictures from last year and additional information, please visit the links below. We can’t wait to kick-off FFR 2019!
What a Sunday! The 2019 Rock River Anything That Floats (RRATF) race couldn’t have picked a better day… even though the rain delayed the event a little. The river banks were filled with people cheering on the floats and the river was full of boats enjoying the competition from a different perspective.
Crowds cheered on as floats, if someone even qualified to be called that, made their way down the river from the Auburn Street bridge to downtown Rockford. Some of the float designs were minimal, while others were the size of several floats put together. Some of the more unique water crafts included: Thomas the Train, a red single-propeller plane, tiki hut, USS battleship, and a race car.
Check out our gallery for the full album of photos.