Selling a house, whether privately or through a realtor, is always very competitive. Every realtor and Facebook page has images, so how do you make your listing stand out? With video!
Think about it, for the past 3 years you’ve been hearing that “video is king” when it comes to digital content. So why have you not made the move yet? Your competition is doing it!
What else does video show that pictures just can’t accomplish? Relativity! With our full walk-through videos, your audience is able to tell where each room is in relationship to the other rooms in the house. This pretty much gives the viewer a detailed layout of the home which could also mean less in-person showings on your part, leaving you with more time to do more important things. What’s even better is that for the most part the videos are about 2-3 minutes long, depending on the square footage of the property and specific details that are highlighted. This means your customer doesn’t have to spend 10 minutes watching a lengthy video, instead they are virtually guided in an informational but swift manner.
Once we arrive on site, again depending on property size, it usually takes 45 minutes to an hour to complete the video. Our walk-through videos have a typical turnaround time of about a week. So ask yourself, would you rather invest spending an hour with us so you can share that same video with 20 clients, or would you spend an hour 20 times with each individual client for the showings? Time is money and if you’re spending 20 hours just hanging around the same empty house, that’s 20 hours that you’re not using to scout other locations (or soaking up the sun).
Let us help you do some simple math… take our quoted price (usually $220) and divide it by the amount of clients you show each house to (let’s say an average of 20). So 220 ÷ 20 = 11…. would you work for $11/hr ? That’s almost minimum wage!
Sure, you can post your phone pictures on your Facebook page or realtor website of the house you’re selling, but so is everyone else. Question is, how do you make your listing stand out? By taking it to the next level, literally.
Let’s be honest here, if you’re not utilizing aerial photography and videos for your listing, you’re behind the competition. Drones are the new ‘it’ and they can do wonders for your listing. Utilizing aerial photography for real estate property can have a few advantages over just ground-level pictures.
First of all, show how big that property really is! This is amazing if the property has beautiful landscaping or sits on acres of land. Second, show off that amazing roof, there is no other way to for the buyer to really see the condition of the roof other than being up there themselves. Drones solve this problem. Third but not least, show off that size. When a buyer is standing in front of the house, they just see a flat wall that features windows and doors. Aerial images show how much space the house truly takes up. Ranch houses cover area while multi-level houses show mass.
Our next post will go into more details on how to combine aerial, exterior images with internal walk-through pictures and videos. Contact us for a free quote. We cover the northern Illinois and southern Wisconsin area including but not limited to: Rockford, Freeport, Belvidere, Byron, Beloit, Janesville, Madison, Milwaukee, Elgin and Chicago.
Today was just a perfect day in northern Illinois and KB Digital had a beautiful, huge house to shoot. Our client is a repeat realtor with ReMax from Byron, IL, and always has amazing homes for us to do.
The house sat on several acres of land so not only did we utilize our professional DSLR camera, but also our drone as well. Being a mid-summer day, everything was so green and beautiful. Flowers were in full bloom and the big, blue pool in the backyard added the summer vibe to everything.
Once we got the exterior of the house done, it was time to go inside. If you thought several aces, a huge pool and a 5-car garages was enough, you’d be surprised how much was inside. We had to make sure to cover it all, inside and out. The house featured 3 bathrooms, several bedrooms and a fully finished basement. The kitchen overlooks the back porch and the huge yard so we had lots of natural light coming in, but it also made it difficult to shoot into the windows.
At the end of the day, we spent over 2 hours at this property. We had so many pictures and video clips to transfer but better safe than sorry. Processing the images and putting the video together will take some time and we hope to have the final product up soon. If you need any real estate photography done for yourself or your business/client, please feel free to reach out to us.